What is Personal Branding Anyway?
In today’s ever-evolving business world, the term “personal branding” has become a buzzword, but what does it actually mean? How does it differ from business branding or corporate branding? Let’s break it all down. I’m going to use examples from branding images of me to help provide context.
What is Personal Branding?
Personal branding is the process of establishing a unique image, voice, and presence that authentically represents you. It’s about showcasing your values, skills, and personality to connect with your target audience. Whether you’re an entrepreneur, influencer, or professional, your personal brand is your reputation and your story.
Your personal brand isn’t just your logo or color scheme; it’s the essence of who you are. It’s reflected in how you speak, how you present yourself, and even in the stories you share.
Those who follow me know that the image above tells the story of me succinctly. I’m wearing a purple jacket, and my purple hair is blowing in the wind off the lake in the mountains. Of course, the camera is always present.
Why Personal Branding Matters
In a world where first impressions often happen online, a well-crafted personal brand can:
- Build trust with your audience.
- Showcase your expertise in your field.
- Differentiate you from others in a competitive market.
- Open doors to opportunities like partnerships, speaking engagements, or new clients.
Every image tells a story, and these moments with my horses are no exception. By sharing these authentic connections, I hope to inspire fellow horse owners and western businesses to celebrate their own bonds and way of life. Let’s create images that resonate, reflect, and honor the beauty of the western spirit.
How Personal Branding Differs from Business and Corporate Branding
- Business Branding:
- Focuses on a product, service, or company.
- Centers on logos, taglines, and business values.
- Examples: Apple, known for innovation and sleek design.
- Corporate Branding:
- Involves large organizations.
- Addresses global audiences and stakeholders.
- Incorporates professional culture and corporate responsibility.
- Examples: Google’s emphasis on technology, diversity, and sustainability.
- Personal Branding:
- Is about you as an individual.
- Blends your personal values and expertise.
- Examples: Oprah Winfrey’s relatable and empowering persona.
Branding vs. Content: The Buzzword Battle
Branding is your why—your purpose and identity. Content is your how—the medium you use to share your brand. For example, your personal brand might emphasize authenticity and empowerment, while your content (blogs, videos, photos) showcases these themes through storytelling.
Why I’m Your Personal Branding Expert
With 21 years of experience in photography and branding, I’ve helped countless clients unearth their unique identity and communicate it visually. I don’t just take photos; I craft narratives that reflect who you are. My expertise spans various genres, including equine, graduation, weddings, and personal branding.
Internal & External Resources
- Learn More About My Services: Branding Photography Services
- Why Visual Storytelling Matters: Visual Legacy Blog Post
Call to Action
Your brand deserves to shine! Let’s create a personal branding story that truly reflects who you are. Contact me today to start your journey.
Located just outside of Edmonton, Alberta and serving Camrose, Tofield, Sherwood Park, Red Deer, the Rockies and beyond, Carla Lehman Photography is a nationally accredited professional photographer providing full-service luxury photography for portraits, personal brands and entrepreneurs, equine and pet lovers.
Carla Lehman Photographer is a premiere provider of graduation and senior portraits and a top personal branding visual photographer in Alberta.
You are such a wealth of information when it comes to headshots & branding photography!
Thank you so much for your kind words! 😊 It means the world to me that you find the information helpful. I absolutely love helping people elevate their personal and professional brands through photography—it’s such a rewarding journey! If you ever have any specific questions or topics you’d like me to cover, feel free to let me know. I’m here to help! 💜
I love that you included photos of YOU! Headshots and Branding are important for all businesses!
Thank you so much for your kind words! I’m so glad you noticed that—I truly believe that putting a face to a business helps build trust and connection. Headshots and branding photos tell such a powerful story about who we are and what we stand for, and it’s something I encourage all business owners to invest in. Thank you for stopping by and sharing your thoughts!
It is so important to let YOU shine in your personal branding. That’s who clients chose, the authentic you.
Oh bless you. Thank you so much.