Show Up, Stand Out, and Shine in Your Industry
In today’s fast-paced digital world, your brand isn’t just about what you do—it’s about how you make people feel. You have seconds to capture attention, and that’s where Carla Lehman Photography comes in.
I specialize in creating powerful, story-driven branding photography that transforms small businesses, solopreneurs, and western and equine brands into standout industry leaders.
Whether you’re an entrepreneur forging your path, a rural business owner looking to connect with your audience, or an equine business aiming to capture the spirit of your work, I am here to help you showcase your brand authentically, confidently, and beautifully.
I serve Alberta and British Columbia, with a special focus on rural and western businesses, equestrians, and small business owners who are ready to step into the spotlight and elevate their brand presence. But don’t worry—I work with all passionate small business owners who are ready to make an impact!
I believe that branding photography is more than just headshots. It’s about creating a compelling visual story that connects you with your audience, builds trust, and makes your brand unforgettable.
Branding photography isn’t just about headshots—it’s about crafting a visual identity that tells your story, builds trust, and helps you connect with your audience on a deeper level.
💡 Every image we create together is designed to:
✔️ Showcase the real YOU – Whether you’re in action, interacting with clients, or working behind the scenes, your brand visuals should feel natural and genuine.
✔️ Establish credibility and professionalism – High-quality images immediately position you as an authority in your field.
✔️ Create consistency across platforms – Your website, social media, marketing materials, and print media should work together seamlessly with a cohesive look.
✔️ Make marketing effortless – With a curated library of stunning images, you’ll never scramble for content again!
As a branding photographer with over two decades of experience, I know how to capture your energy, passion, and unique personality in a way that translates into irresistible marketing material.
Your brand is unique, and your images should be too. My approach is rooted in authenticity, storytelling, and strategy, ensuring that every photo we create tells the story of who you are and what you do best.
✅ Strategy consultation to align images with your brand vision
✅ Professional photography capturing you in action and behind-the-scenes moments
✅ High-quality, professionally edited images
✅ A mix of headshots, lifestyle branding, and product shots
✅ Customized sessions tailored to your business needs
I understand that stepping in front of a camera can feel daunting—but I make the process fun, relaxed, and empowering. Here’s how we ensure your branding session is a success:
We begin with a deep dive into your brand, business goals, and personality. I want to know:
✅ What story do you want your brand to tell?
✅ Who is your ideal audience?
✅ Where will your images be used (social media, website, marketing materials)?
✅ What style best reflects your brand?
We’ll select locations, wardrobe, and themes that bring your brand to life.
I guide you through every step of the session so you feel confident and comfortable. Whether you’re a natural in front of the camera or a little camera-shy, I’ll help you shine.
💡 Session Types Include:
✔️ Lifestyle Branding Sessions – Capture you in action, showing what you do best.
✔️ Headshots & Portraits – Professional yet approachable images for your business profile.
✔️ Storytelling Sessions – Immersive imagery that brings the essence of your brand to life.
✔️ On-Location Shoots – Whether it’s your farm, storefront, or creative workspace, I bring the camera to your world.
I carefully edit and curate your images to ensure they match your brand aesthetic. You’ll receive a high-quality gallery of photos that can be used across all your business platforms.
I believe in transparency when it comes to pricing, I also understand that every business is unique, so I offer branding sessions tailored to fit your needs. My goal? To give you images that serve your business for years to come.
📸 Single Session Branding Session: Starting at $600 – Perfect for quick content refreshers
📸 Full Branding Session: Starting at $1,500 – Ideal for comprehensive storytelling
📸 Ongoing Content Packages: Subscription based starting at $3000 – Stay visible with regular, fresh images
Each session includes:
✔️ Pre-session consultation – We plan everything, from location to wardrobe, to align with your brand.
✔️ Professional guidance – I’ll coach you on how to pose naturally and feel confident in front of the camera.
✔️ A gallery of high-quality, edited images – Perfect for websites, social media, and print marketing.
✔️ Licensing for commercial use – You own the images to use however you need!
📍 Serving Alberta and BC – From stunning western landscapes to urban settings, we can shoot wherever your brand feels most at home.
Branding photography isn’t an expense—it’s an investment in your business’s growth, credibility, and success. If you want a library of high-quality, on-brand images that showcase your personality and expertise, I’ve got you covered!
Colleen, a talented equine jewelry designer, came to me with a clear vision: she wanted a yearlong subscription for branding photography that would not only showcase her stunning handmade jewelry but also reflect the deep connection between horses and their owners—the very inspiration behind her work.
💡 Her Challenge:
Colleen’s jewelry is breathtaking, and we wanted to visually communicate the emotion and significance behind each piece. She needed high-end, storytelling imagery that would resonate with equestrians, showcasing her craftsmanship while also portraying the sentimental value of her jewelry.
🎯 The Solution:
We designed a series of branding sessions that blended product photography with lifestyle imagery, capturing:
✔️ The intricate details of her handcrafted pieces.
✔️ The emotional bond between horse owners and their beloved equines, wearing her jewelry as a symbol of that connection.
✔️ Colleen herself, working in her creative space, bringing her artistry to life.
📈 The Results:
✔️ Her new branding photos instantly elevated her website and social media, aligning her visuals with her luxury, artisan brand.
✔️ She saw higher engagement on social media, with posts featuring her branding images receiving more likes, shares, and inquiries.
✔️ The professional branding helped her attract a premium clientele—people willing to invest in her bespoke, one-of-a-kind jewelry.
🗣️ Colleen’s Feedback:
“Carla didn’t just take photos—she told my brand’s story in a way I never imagined possible. The images capture the heart and soul behind my work, showing not just my jewelry, but the love and emotion that goes into each piece. My brand now feels cohesive, professional, and deeply personal. These photos have truly changed my business!”
💬 “Carla has an incredible ability to bring out the true essence of my brand. The photos she took were not only stunning but have become the foundation of my marketing. I finally have images that truly reflect my passion!”
💬 “I was nervous about being in front of the camera, but Carla made the entire experience effortless and fun. The photos are beyond what I ever expected—they FEEL like me!”
💬 “My business has completely transformed since working with Carla. The professional branding images helped me connect with my audience in a way I never could before. I can’t recommend her enough!”
When you work with me, you’re not just booking a photoshoot—you’re investing in a partnership that’s built on understanding your brand, your vision, and your goals. I bring over 20 years of photography experience, a passion for storytelling, and a deep understanding of what it takes to create visuals that truly connect with your audience.
Whether you’re a a small business owner, equine professional, or solopreneur looking to level up your brand, I’m here to make your brand shine.
📅 Ready to invest in your brand’s future? Let’s chat!
Follow me on Instagram for branding tips and behind-the-scenes magic! 🚀
Located just outside of Edmonton, Alberta and serving Camrose, Tofield, Sherwood Park, Red Deer, the Rockies and beyond, Carla Lehman Photography is a nationally accredited professional photographer providing full-service luxury photography for portraits, personal brands and entrepreneurs, equine and pet lovers.
Carla Lehman Photographer is a premiere provider of graduation and senior portraits and a top personal branding visual photographer in Alberta.
ALBERTA CANADA AND BEYOND
personal BRANDing, PORTRAITS, WEDDINGS
CopyrighT 2024 Carla Lehman Photography
My philosophy is simple. I take beautiful photos and tell your unique story. The moments that you'll want to cherish forever, your legacy. The ones that you'll frame in your home for years to come.
I love how you have clearly laid out why you need professional photos for branding and content. So many people settle for Stock images, but having a professional photographer create unique and custom images is truly the way to go.
I agree with you 100%, it’s all about that know, like, trust factor!
Another great article about the importance of branding photos! As photographers we message a living telling other people’s stories, but then we forget to tell clients our story! A proper branding session is a really effective way to showcase your business and personality. Love your work, Carla!
Thank you so much Michelle!! I appreciate you so much.
Oh my gosh! You have gotten to photograph some of the coolest brands. A beekeeper!?!? I love how you come up with session ideas that are unique for each brand that you work with.
Right?? This session was beyond fun, and I didn’t get stung!
You have clearly shown why it is so important to have branding photos that represent their intended use and their unique life. I also really like that you have packaged sizes according to your client’s needs.
Gorgeous ways to elevate your brand with brand photos. I love the variety and especially those images with the horses. Simply stunning images