Your headshot tells your clients about you. A branding session shows them what you do. In a brand photography session, Carla Lehman Photography can create a personalized session to share YOU with your target audience.
As entrepreneurs, we operate a business to create a living. We need to make money, support our family and pay our mortgage. However most small business owners that I speak to have a greater drive that gets them up in the morning. They operate out of a spirit of service, a wish to bring a service or product to help others.
The client in this brand photography session is one of the kindest and most generous people I know. She teaches yoga to her clients to bring them a sense of balance, of peace and of strength. She allowed me to photograph her in a very personal space; writing in her journal and then allowed me to capture her words. There is a vulnerability in such sharing which resonates with her clients; particulary as they open up and share their vulnerability with Dawn-Marie.
When a client hires you or purchases your product, it’s because they have a need for what you are offering. Your client is focused on their requirements and not necessarily thinking about supporting your business. What sets you apart from the company down the road that offers the same as you? Why should they choose you?
Be approachable, share of yourself and of your work, identify with your target market so that they know YOU. Brand photography identifies your spirit, your service and your personality.
By sharing you with your clients, you build a rapport. By showing your expertise, you convey that you’re not only the right choice to meet their needs, you are the ONLY choice.
For more information, or to book your brand session, contact Carla to design a session as unique as your business. http://www.carlalehmanphoto.ca
Worried about getting in front of the camera? Check out my post on gratitude and photography. https://carlalehmanphoto.ca/2017/02/03be-present-be-in-the-moment-be-in-the-picture/